Branding, logo design, and identity explorations tailored for the tech ecosystem. Working closely with early-stage startups and established tech platforms, I translate complex product mechanics into cohesive visual languages. This section highlights my approach to building scalable design systems, defining brand DNA, and creating distinct visual markers that help tech companies build trust and stand out in crowded markets.
This project began during the pandemic as an exercise in purposeful music consumption, where I limited my playlist to a specific artist or genre and redesigned their album covers. It has since evolved into an ongoing exploration of different musical genres and the graphic design conventions that define them. Combining stock imagery, concert footage, and my own photography, the series features a mix of real artists, fictional albums I wish existed, genre mashups, and cinematic visual associations. You can follow the ongoing project on [instagram].
A collection of everything that feeds my core practice outside of commercial work. This section brings together academic design research, standalone digital art, and utility-driven assets like custom icon systems built for product teams. It is an ongoing showcase of curiosity, technical experimentation, and open-source design toolkits
Illustration-heavy brand identities that bring a human, expressive touch to visual communication. Across sectors like FMCG, boutique retail, and modern insurance products aimed at younger demographics, these projects leverage custom artwork to build immediate warmth and character. This section highlights how tactile craft and organic textures can be used strategically to make a brand feel approachable, distinct, and deeply memorable.
DRAG TO MOVE
